FOR IMMEDIATE RELEASE

The Chair Blanket™ Launches NEW Beach Towel Edition — The Summer-Ready Version of the Viral Shark Tank Product

Introducing the ultimate beach, pool, boat, and summer sports essential designed to keep chairs dry, clean, comfortable, and sand-free all season long.

ROCKVILLE, Md. — The Chair Blanket™, the viral chair cover sensation featured on Shark Tank, is officially launching its highly anticipated NEW Beach Towel Edition — a warm-weather evolution of the original product designed specifically for beach days, pool lounging, boating, travel, outdoor concerts, and summer sidelines.

After selling more than 70,000 Chair Blankets and building a passionate customer base looking for a cleaner, more comfortable way to sit outdoors, founders Chris and Tiffany McCasland created a summer-focused version built for heat, water, sand, and travel.

The new Beach Towel Edition features a premium quick-drying micro terry towel fabric on top and a waterproof protective backing underneath, creating a dual-purpose product that functions as both a secure chair cover and an absorbent beach towel.

Unlike ordinary towels that slide off chairs, blow away in the wind, or become soaked and sandy, The Chair Blanket™ Beach Towel Edition uses the brand’s signature stretch-to-fit backing to wrap securely around most beach, folding, patio, and camp chairs.

Designed for real summer life, the product helps protect users from wet pool chairs, sandy beach seats, salty boat surfaces, sunscreen-covered loungers, and damp outdoor seating — all while delivering a soft, comfortable place to relax.

“We are so excited to finally launch a true warm-weather version of The Chair Blanket™,” said Tiffany McCasland, Founder and CEO of The Chair Blanket™. “Customers absolutely loved the original cozy fleece version, but they kept asking us for something specifically designed for summer. We wanted to create a product that solved all the frustrations that come with beach days, pool chairs, boating, kids’ sports, and outdoor travel — wet seats, sandy towels, towels blowing away, nowhere comfortable to sit. The Beach Towel Edition was built to solve all of that while still keeping the functionality and versatility people love about The Chair Blanket™.”

Key Features of The Chair Blanket™ Beach Towel Edition Include:

• Quick-Dry Micro Terry Fabric — Soft, absorbent towel material helps dry you off quickly after swimming, boating, or beach activities.
• Waterproof Protective Backing — Creates a barrier between you and damp, dirty, or sandy chairs.
• Stretch-to-Fit Secure Design — Wraps securely around most chairs and stays put even in windy conditions.
• Sand Resistant — Easily shakes clean before packing away.
• Built-In Carry Bag — Packs into its attached carry pouch for travel, beach trips, boating, camping, and vacations.
• Reversible Functionality — Use the towel side for comfort and drying off or flip to the waterproof side for seat protection.
• Machine Washable — Easy to clean and designed for repeated summer use.

The Beach Towel Edition is available in multiple summer-inspired patterns including Aloha, Blue Tide, and American Wave, with additional seasonal and licensed collections planned for future release.

The launch marks a major expansion for The Chair Blanket™ brand, transforming the product from a fall and winter favorite into a year-round outdoor essential.

The Chair Blanket™ Beach Towel Edition is now available! Shop Now! 

About The Chair Blanket™

The Chair Blanket™ is the original stretch-to-fit chair cover designed to transform almost any chair into a clean, comfortable seat anywhere life takes you. Originally launched as a cozy waterproof outdoor chair cover, the product gained national attention following its appearance on Shark Tank and has since become a viral favorite for tailgates, camping, sports sidelines, outdoor events, beaches, and backyard gatherings.