FOR IMMEDIATE RELEASE

The Chair Blanket™ Launches Realtree EDGE® Camo Edition, Bringing Shark Tank Innovation to the Outdoors

ROCKVILLE, Md., March 26, 2026 — The Chair Blanket™, the patented cozy chair cover that captured national attention on ABC’s Shark Tank, is officially entering the hunting and outdoor market with the launch of its highly anticipated Realtree EDGE® Camo Edition.

This milestone marks a significant expansion for the fast-growing brand, combining its breakthrough comfort technology with one of the most trusted camouflage patterns in the outdoor industry. The collaboration with Realtree represents over a year of development, including licensing, sourcing authentic materials, and engineering a product that meets the expectations of serious outdoor enthusiasts.

“We heard it loud and clear after Shark Tank—people wanted a camo version,” said Tiffany McCasland, Co-Founder and CEO of The Chair Blanket™. “But not just any camo. It had to be the real thing. Partnering with Realtree allowed us to deliver something truly authentic for hunters and outdoor lovers.”

Camo Meets Comfort

The Chair Blanket™ x Realtree EDGE® Camo Edition takes the brand’s original design—an all-in-one waterproof chair cover and cozy blanket—and reimagines it for the outdoors.

Key features include:

• Waterproof backing to protect against wet tree stands, ground blinds, and outdoor seating
• Ultra-soft fleece side for warmth during early mornings and extended sits
• Stretch-to-fit back that hugs most chairs and stays securely in place
• Built-in matching carry bag for portability and convenience
• Authentic Realtree EDGE® camo pattern designed for natural concealment

From turkey season setups to ice fishing in Canada, early users are already putting the product to the test—reporting added warmth, wind protection, and the ability to stay comfortable for hours in the field.

Built for the Way People Actually Use It

Originally designed to solve the universal problem of cold, wet, and uncomfortable seating, The Chair Blanket™ has quickly grown into a category-defining product. Since launching in Fall 2024, the brand has sold tens of thousands of units and secured a deal on Shark Tank, validating strong consumer demand.

With the Realtree EDGE® edition, the product now extends beyond backyards and sporting events into hunting blinds, tree stands, and rugged outdoor environments.

“This version takes everything we built and brings it into a completely new setting,” said Chris McCasland, Co-Founder. “It’s still about comfort—but now it’s built for people who spend hours outside and need something that actually performs.”

Limited Release Available Now

The Chair Blanket™ x Realtree EDGE® Camo Edition is available now in limited quantities. 

Due to high demand following the brand’s Shark Tank appearance and the popularity of the Realtree collaboration, inventory is expected to move quickly.

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About The Chair Blanket™

The Chair Blanket™, as seen on Shark Tank, is a patented, one-of-a-kind chair cover and blanket in one, featuring a waterproof backing and ultra-soft fleece surface. Designed to instantly transform any seat into a clean, dry, and comfortable experience, it is used across outdoor events, tailgates, campsites, and now hunting environments. The company is based in Rockville, Maryland and was founded by Chris and Tiffany McCasland.